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It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even.
Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted.
Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own.
This article explores the business of dating: the market size of dating apps in the U.
The second largest competitor is e Harmony, with just under 12%.
Users might not realize that Match Group actually comprises 45 brands, including big names such as Match.com, Ok Cupid, and Tinder, and it IPOed in 2015.
However, when it comes to user engagement, Grindr (12 hours 26 minutes/month), Tinder (2 hours 39 minutes/month), Ok Cupid, and Bumble are at the top.
And, while Tinder is the most popular among 18-29-year-olds, is most popular for the 30-44 demographic.
) According to research firm IBISWorld, dating services in the US will be a billion a year business in 2018, growing since the previous year.
There are two factors that have shifted the landscape towards the giants in the market, the first of which is the huge success of Tinder.