Looking for sex partners
Clothing, too: The belts and things that show off the waist-to-hip ratio, the tight blue jeans and shirts that mold the figure.
Both sexes always know these things." People built their hopes and dreams on relationships, not mating strategies.
Men, she says, already know that they need to appear fit and socially powerful to attract a mate. "Men are looking for youth and beauty in the short term -- women really do know this," Fisher says. It is remarkable how the makeup and clothing industry constantly plays on this.
Makeup makes the face clearer, the eyes bigger, the lips more baby-like red, the hair the sweet light color of youth.
We can use reason in our sex lives." Just because men and women are programmed for promiscuity doesn't make it impossible -- or unnatural -- to have faithful, monogamous, long-term relationships.
"I tell people to honor their values," Williams says.
But there's nothing wrong with knowing what you want and going for it, says George Williams, Ph D, an Atlanta-based marital and sex therapist.
"I help people become conscious of their own desires," Williams tells Web MD.
"Long term, men prefer youth and physical attractiveness while women prefer men who are somewhat older, intelligent, and ambitious.
"Human beings' sexual behavior has an awful lot to do with our ability to think and imagine," Williams says.
"There are some primitive brain structures that operate, but our sex behavior is not seasonally driven or hormone driven -- we don't mate only in the spring, or only when the female is in heat.
Women look for men who are symmetrical, who are high in social dominance.
This doesn't mean all women will be short-term maters.
But when they opt to do so, they show these desires." Another big difference: Men are ready to say "yes" to sex much more quickly than women.